Creating clarity and visibility for a critically important organisation and their climate change mission.
Partanna
About PartannaPartanna are on a mission to change how the world builds. They're producers of carbon negative building materials to combat one of the world's biggest polluters - the construction industry.
The Project
I helped Partanna in the creation of a new web presence based on solid user experience and content strategy.
This first piece of work was also complimented by a new 3D product animation - giving total clarity on the business, the product and the environmental benefits it provides.
Utilising AI ToolsTo help in setting a visual style for the animation. I used a series of prompts and reference imagery within the generative AI tool Midjourney to help build a clear narrative and visualise the final result.
City scene final render with the two associated Midjourney test references.Bahamas scene final render with the two associated Midjourney test references.
Rory Anderson - Chief Growth Officer @ Partanna“ It's been a pleasure working with you and i'm really happy with the final result. I'm grateful for the extra legwork you've put in to keep this moving forward.”
Partanna
Credits
Animation Production & Creative Direction: Bigger Half
Script Writing: Matt Cook
Voice Over Artist: Kathryn Vinclaire
Soundtrack & Foley: David Ridley (We Are All Astronauts)
CGI Artist, Animation & Video Edit: John Crawshaw (We Are Lut)Web Design: Dave Bird
Web Development: Cotton Ltd.
Web Production & Direction: Bigger Half