A new web platform that visually celebrates a heritage and much loved hospitality brand
The Ivy
About The Ivy CollectionSince opening its doors in 1917, The Ivy has earned a reputation for impeccable service, timeless elegance, and a passion for exceptional food that continues to inspire generations of diners.
The Project
Troia Restaurants approached Bigger Half to support in the creation of a new web platform that could be rolled out across their portfolio of restaurant brands.
The first brand we were entrusted with was ‘The Ivy Collection’. For this we re-architected the entire site - lifting the visual experience and refocusing the entire user journey. This involved a meticulous process of researching and designing a seamless and user-friendly interface that reflects the brand’s sophistication and heritage.
A celebration of a well loved hospitality brand.
What makes The Ivy Collection site special?
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A refreshed UX and UI that focussed on driving restaurant reservations as well as supporting private dining enquiries for the sales team.
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A site that visually respects & celebrates a heritage and much loved hospitality brand.
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Easy bulk menu updates across 46 restaurants, minimising the load on the content admin team.
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The ability to 'one-click' update the site's theme based on seasonality and the team's current campaign focusses.
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Giving a clear understanding of site use through in-depth user tracking allowing for data driven decisions for continuous site improvement.
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Much improved site accessibility and digital sustainability.
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A web platform that can be activated across other brands in the group's portfolio.
The Ivy’s thoughts…
“Ali and the Bigger Half team delivered a full relaunch of the website for The Ivy Collection. Their structured, collaborative approach; from understanding guest and business requirements through UX, design and development, delivered a platform that is truly on-brand and driving a clear step-change in performance. Since launch, we’ve seen significant improvements in engagement and covers booked.
The Bigger Half team worked closely with our internal stakeholders and felt like a genuine extension of the business. They stayed focused on measurable outcomes and maintained high standards throughout. It’s been a strong partnership and a solid foundation to keep building on.”
Mark Irving - Head of Digital Marketing
Credits
Strategy & Creative Direction: Bigger Half
UX & UI Design: Studio Nick/Nick Pilling
Web Development Lead: James Seddon/ Cotton
Backend Development Support & Consultant: Alex Hillel
SEO Consultancy: Jasmine Nehme |
Project Management: Fiona Small | Anderson Small Associates