A new web platform that visually celebrates a heritage and much loved hospitality brand
The Ivy
About The Ivy CollectionSince opening its doors in 1917, The Ivy has earned a reputation for impeccable service, timeless elegance, and a passion for exceptional food that continues to inspire generations of diners.
The Project
Troia Restaurants approached Bigger Half to support in the creation of a new web platform that could be rolled out across their portfolio of restaurant brands.
The first brand we were entrusted with was ‘The Ivy Collection’. For this we rearchitected the entire site - lifting the visual experience and refocussing the entire user journey. This involved a meticulous process of researching and designing a seamless and user-friendly interface that reflects the brand’s sophistication and heritage.
A celebration of a well loved hospitality brand.
What makes The Ivy Collection site special?
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A refreshed UX and UI that focussed on driving restaurant reservations as well as supporting private dining enquiries for the sales team.
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A site that visually respects & celebrates a heritage and much loved hospitality brand.
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Easy bulk menu updates across 46 restaurants, minimising the load on the content admin team.
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The ability to 'one-click' update the site's theme based on seasonality and the team's current campaign focusses.
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Giving a clear understanding of site use through in-depth user tracking allowing for data driven decisions for continuous site improvement.
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Much improved site accessibility and digital sustainability.
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A web platform that can be activated across other brands in the group's portfolio.
Credits
Strategy & Creative Direction: Bigger Half
UX & UI Design: Studio Nick/Nick Pilling
Web Development Lead: James Seddon/ Cotton
Backend Development Support & Consultant: Alex Hillel
SEO Consultancy: Jasmine Nehme |
Project Management: Fiona Small | Anderson Small Associates