Bringing high-energy and high performing digital strategy to the world of Asian-inspired dining.
The Ivy Asia
About The Ivy AsiaFamed for its breathtaking interiors, the signature backlit green onyx floors and life-sized samurai statues. The restaurant creates an immersive, feast for the eyes atmosphere from the moment you walk in.
The menu is a vibrant exploration of Pan-Asian flavours, featuring everything from delicate sushi and wagyu beef to bold, aromatic curries and theatrical cocktails.
The Project
Troia Restaurants partnered with Bigger Half to architect a sophisticated, scalable web platform designed to unify and elevate their world-class hospitality portfolio.
Following the successful transformation of The Ivy Collection, we turned our focus to the electric atmosphere of The Ivy Asia. Our mission was to translate the brand’s signature opulence and energy into a frictionless digital experience.
A balance of The Ivy Asia’s high brand energy and easily understood user experience
Some stand out points from The Ivy Asia web project:
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We reimagined the UX to prioritise revenue, streamlining the journey for guest reservations and empowering the sales team with a dedicated, high-conversion portal for bespoke private dining and exclusive events.
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A site that packs a punch! We’ve mirrored the dynamism of the Ivy Asia brand in a beautifully structured and energetic platform.
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Easy bulk menu updates across all Ivy Asia restaurants, minimising the load on the content admin team.
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The ability to 'one-click' update the site's theme based on seasonality and the team's current campaign focusses.
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Giving a clear understanding of site use through in-depth user tracking allowing for data driven decisions for continuous site improvement.
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Much improved site accessibility and digital sustainability.
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A web platform that can be activated across other brands in the group's portfolio.
The Ivy Asia’s thoughts…
“In delivering the new Ivy Asia website, Ali and the Bigger Half team proved to be more than just a partner—they felt like a genuine extension of our business.
From the initial UX research to the final high-energy design, their structured process ensured the platform remained authentically on-brand while ruthlessly focused on driving revenue.
The results speak for themselves: a marked improvement in user engagement and a streamlined booking journey that has directly increased covers.”
Mark Irving - Head of Digital Marketing
Credits
Strategy & Creative Direction: Bigger Half
UX & UI Design: Studio Nick/Nick Pilling
Web Development Lead: James Seddon/ Cotton
Backend Development Support & Consultant: Alex Hillel
SEO Consultancy: Jasmine Nehme | Middle of Nowhere
Project Management: Fiona Small | Anderson Small Associates